Social media offers powerful opportunities to connect with your community and reach new members. Here are best practices for Jewish organizations.
Choosing the Right Platforms
Not every platform is right for every community. Facebook remains popular for reaching families and older members. Instagram works well for visual content and younger demographics. LinkedIn can help with professional networking and donor cultivation.
Content That Resonates
Share behind-the-scenes glimpses of community life. Highlight member stories and milestones. Post educational content about Jewish traditions and holidays. Celebrate achievements and express gratitude publicly.
Scheduling Around Shabbat
Use scheduling tools to maintain an active presence without posting during Shabbat. Plan your content calendar around the Jewish calendar, with special attention to holidays and observances.
Building Engagement
Ask questions to encourage comments. Respond promptly to messages and mentions. Create opportunities for members to share their own content. Host virtual events and live streams for special occasions.
Maintaining Privacy and Safety
Be mindful of security concerns. Avoid posting detailed event locations publicly. Get permission before sharing photos of members, especially children. Have clear policies about acceptable content and comments.