The High Holy Days represent the most significant period for synagogue engagement. Here's how to prepare your digital presence.
Website Preparation
Update your homepage with High Holy Day information well in advance. Include service times, ticket information, and any special programming. Make this information prominent and easy to find.
Online Ticketing
If your community requires tickets, ensure your online system is robust and user-friendly. Test the process thoroughly before opening registration. Have backup plans for technical difficulties.
Livestreaming Services
Many communities now offer livestream options. Test your equipment and internet connection well in advance. Have technical volunteers ready to troubleshoot during services.
Email Campaigns
Plan your High Holy Day email campaign early. Include save-the-dates, service information, ticket reminders, and inspiring content. Space emails appropriately to avoid overwhelming recipients.
Social Media Content
Prepare social media content in advance. Share meaningful High Holy Day messages, service information, and community photos. Schedule posts carefully around Shabbat and holidays.
Post-Holiday Follow-Up
Plan your post-holiday communications. Thank attendees, share photos and highlights, and invite guests to upcoming events. This follow-up can convert High Holy Day visitors into regular participants.