Reaching younger generations requires meeting them where they are—online. Here's how to engage millennials and Gen Z effectively.
Understanding Digital Natives
Younger members have grown up with technology. They expect seamless digital experiences, quick responses, and mobile-first design. A clunky website or slow email response can create barriers to engagement.
Mobile-First Everything
Ensure all digital touchpoints work perfectly on smartphones. This includes your website, donation forms, event registration, and communications. Test everything on mobile devices.
Social Media Presence
Maintain active accounts on platforms younger members use. Instagram and TikTok can showcase community life in engaging ways. Authentic, behind-the-scenes content often resonates more than polished productions.
Meaningful Engagement Opportunities
Create opportunities for young members to contribute meaningfully. This might include social media takeovers, young professional committees, or technology volunteer roles.
Communication Preferences
Younger members often prefer text messages or app notifications over email. Consider implementing SMS updates for time-sensitive information and using apps like WhatsApp for group communication.
Programming That Connects
Develop programming that addresses the interests and life stages of younger members. This might include career networking, dating events, young family activities, or social justice initiatives.